décembre 25, 2004


The Adbusters Media Foundation which is against globalization and market domination by big corporations recently launched the Blackspot sneaker, a converse-like shoe with a black spot instead of a brand logo.

The idea is to go against brands, and especially against Nike with the no-brand shoe. According to Adbusters, every shoeholder will be a shareholder, meaning each buyer will have 1 vote in the company... they also claim that the sneaker is 75% bio degradable. Nice idea, but isn't "no brand" a brand? I am not against getting a pair but something tells me I will more likely shop at Tecnica in the near future...

Adbusters also pushes counter-culture ideas around Christmas like: "Buy nothing for Christmas", and they post testimonials of what people do instead of buying gifts on their web sites (one gave each of his family members a membership to a non-profit organization)... Posted by Hello

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